“CASE STUDY: Social Media Marketing for a Nonprofit”
August 27, 2009 at 3:06 pm Leave a comment
Noni Films & Media has shifted into a higher gear lately. Over the last week, we’ve been multi-tasking, to say the least. We’ve been re-writing scripts and creating shotlists for the training video we’re about to shoot/edit for a local outdoor adventure company. In addition, we were on a whirlwind trip to Los Angeles, to document the comeback of a recording artist and performer as a new chapter in a documentary project we’ve been c0-producing with Ready Set Go! since 2002. Backstage moments, and full-coverage concert footage with a mixed audio line direct from the sound board. Big news after an almost 5-year break from filming.
We’ve also been spending time on behalf of Noni Films & Media as a media/marketing sponsor for The Jungle to Jungle Project. A traveling education and technology project down the Amazon River involving HD video, Twitter Feeds, and almost real-time blogging needs to come with it’s own instruction manual. It’s a book that is still being written as many new technology tools allow the modern nomad to stay in touch with his/her following, and organizations do their best to harness their inherent powers.
Speaking of books, using the word “following” evokes ideas from Seth Godin ‘s “Tribes” (recommended in audiobook form from audible.com). To put it in that context, we’re helping Jungle to Jungle connect with their tribe, whomever and wherever they might be, so that they can lead our global community to embrace exploration, the wonders of natural sciences, and technology.
Let’s see what we’ve learned:
10 Steps Toward Building A Global Following:
Note: These are just a few things we’ve learned. We are not claiming expertise here. I just had a de-ja vu.
1. Identify your following/audience. (Who has a similar mission? Who benefits from your message? Who is a potential recipient of your services?)
2. If you are looking to expand your support base, or if you do not know your following well enough, set targets for your mission, message, or services.
3. Maintain accurate contact records and details from emails and website inquiries. This requires regular effort and an organized approach or else it can take up a LOT of time.
4. Keep your own website updated. At least one post-per-week keeps an active following coming back to your site for news and new ideas.
4. Regularly check, use, and self-publish to a variety of social media, content-sharing, and blog sites on the web. Keep to a schedule, or give yourself deadlines. You will need consistency to keep your following.
5. Make polite, thoughtful, and on-topic comments to others’ sites, posts, and updates. Become a contributor to the conversation.
6. Whenever you post something new, be sure your “followers” and networks know about it. Encourage them to share/re-tweet/re-post.
7. Whenever you read something and commented on it, be sure your “followers” and networks know about it. Encourage them to share/re-tweet/re-post.
8. Mix the media you use to make posts. It’s okay to do a video one week, a written entry another, or even a slideshow of photos that pertain to a particular story you’d like to tell about your organization. Give captions, tag the photos, and enable comments!
9. Avoid overwhelm. Try to achieve consistency while giving people a chance to breathe.
10. Tag everything you post. Keep it fairly minimal, truthful, and on-target. Don’t forget to use hash-tags on Twitter.
We leave you with a simple introductory video we made for Jungle to Jungle. Edited in less then 24 hours for air on Akaku‘s The Maui Daily. We’ve sent it out to their networks (and now ours) via their online presence at WordPress, Facebook, Twitter, and YouTube. Enjoy!
Entry filed under: Environmental Issues, Filmmaking, Hawaiian Culture, Industrial & Corporate Video, Media Services, Noni Films Press Room, Political Movement, Social Media. Tags: communications, facebook, jungle to jungle, jungletojungle, marketing, non profit, nonprofit, public relatons, Social Media, twitter, wordpress, youtube.
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