Plant a Wish to Launch Final Crowdfunding Campaign to Support Completion of Tour Documentary

It’s time, folks!

As we move further in the post-production process and zero in on a deadline for completing the film, we are preparing to launch a crowdfunding campaign to raise funds to pay a finishing editor, as well as a few other key staff to bring the film to completion.

Stay tuned as we get closer to the crowdfunding launch date, scheduled for early this winter! We appreciate your support and the impact it has on helping us get the film’s message out to the masses!


Videos from TEDxMaui 2013 Now Live!

It’s taken some time and troubleshooting, but all 20 videos from this year’s TEDxMaui event are now online at the event website for your viewing pleasure.

Here’s a handy link that will allow you to enjoy them all – in the order they appeared at the event!

Mahalo to everyone who joined us for this year’s event – whether a speaker, a sponsor, a guest….we are so stoked to continue this annual tradition on Maui!

See you next year!

Maui FIlm Festival 2013: A Beautiful Opening Night in Memory of Eddie Aikau

Master Navigator and Hokuleia captain Nainoa Thompson accepts his award, while the Aikau family stands behind him.

Master Navigator and Hokuleia captain Nainoa Thompson accepts his award, while the Aikau family stands behind him.

“The worst thing we could do is forget,” Nainoa Thompson urged us all last night at the incredibly moving opening ceremony of the Maui Film Festival at Wailea.

He stood up before a giant at Celestial Cinema, the festival’s crown jewel outdoor theater, and completely channeled from his heart. We were all speechless, I’m not sure if there was a dry eye in the house. Somewhere there is a video.

The crowd was gathered for the World Premiere of Hawaiian: The Legend of Eddie Aikau, along with several other excellent films that resonate with our islands.

Nainoa’s interview plays a pivotal role in Hawaiian, as he was the last person ever to see Aikau alive on the fateful night when their vessel capsized and Aikau paddle away from the stranded crew, hoping he might reach land or some kind of help, or…well, no one really knows what he was paddling to.

This film is excellently done – a great piece of cinema and a great storytelling adventure.

Bravo to director Sam George and producer Paul Taublieb for bringing this story to life.


New Tax Incentives in Hawai‘i Invites Film Industry to Play in the Isles

It’s official!

County of Maui On July 1, 2013, a new law (Act 89) will go into effect, which will extend production tax credits for film projects based in the Hawaiian islands. The incentives boost the credit to 25% for Maui County, Hawai‘i Island, and Kaua‘i, while boosting 20% for O‘ahu. This marks a 5% increase across the board from the previous incentives (Act 88).

Since it’s quite expensive to shoot/produce movies here in the Hawaiian Islands, perhaps this incentive will boost our islands’ cinematic appeal to production teams from around the globe.

Exciting times afoot – we look forward to the growth!

Noni Films Selected to Create Fundraising Video for UHMC’s Chancellor’s Legacy Gala

A quick and exciting bit of news!

University of Hawaii Maui CollegeNoni Films has been selected to create a fundraising video for the Chancellor’s Legacy Gala, an event honoring University of Hawai‘i Maui College‘s fearless leader of 30 years, Dr. Clyde Sakamoto.

We’ve contracted with our friends at Austin ImageWorks to provide the stellar video and audio, and we’ll be directing, producing and editing. We’ll interview a handful of alumni, film b-roll sequences on campus, and create a short video that “tugs on the heart strings”

The event is held at the Hyatt Regency Maui Resort and Spa and the video will be shown at a point in the evening where the event planners hope to inspire guests to donate to a legacy scholarship and endowment fund for future students.

We’re finding that creating “fundraising videos” is a new niche we’re becoming known for. Philanthropists want to know that their support is having a real impact, and video really helps illustrate that impact in a way you can see and feel.

When the time is right, we look forward to sharing the video with you…but for now, we’ve got to keep our lips sealed.

More soon!

Eddie Aikau Doc to Open 2013 Maui Film Festival

The Official Poster

The Official Poster

One week out of each summer, we put all of our projects on hold and dive in 100% to support the Maui Film Festival, virtually the only film-centric happening on Maui each year. The first piece of news is out about this year’s event, and it’s got us so excited!

This year’s opening night will feature a highly anticipated Sam George-produced documentary about Eddie Aikau (aka “Eddie Would Go”), called “Hawaiian: The Legend of Eddie Aikau”.

According to Tribeca Film Festival, which screened the film last week in New York, “professional-surfer-turned-filmmaker Sam George uncovers Aikau’s little-known personal and family history and finds a compelling allegory for the reclaiming of Hawaiian culture.”

Produced by Paul Taublib and in association with Stacy Peralta’s team (they brought us “Dogtown & Z Boys” and “Riding Giants”), this is definitely going to be a very well-attended night for the Maui Film Festival. Not only will it undoubtedly bring out the local surf community, but according to Rick Chatenever’s recent Maui News article, Sam George, Paul Taublieb and Aikau’s brothers, Clyde and Sol, and sister, Myrna, will attend the screening.

Here’s a sneak peak, via the film’s touching trailer. Look for the film on the Celestial Cinema screen on Maui Film Festival’s opening night, Wednesday, June 12th at 8pm.

For Our Nonprofit Clients: Dan Pallotta Speaks Our Language!

We work with a great deal of nonprofits on Maui and abroad, helping with their marketing efforts, incorporating media into their campaigns, and pooling together our social media influence to make sure their mission is heard by a broader audience. They are often operating their marketing on a shoestring, and we are often providing in-kind services to make the projects work within their budgets. Don’t you think it’s time that the nonprofit sector was able to spend the same amount of marketing dollars as a major corporation? Then you’ll love this TED talk, from AIDS Ride founder Dan Pallotta. Enjoy.